Environmental awareness-raising strategies aimed at beach preservation merchants
DOI:
https://doi.org/10.35381/r.k.v7i2.1839Keywords:
Environmental impact assessment, environmental conservation, ecotourism. (UNESCO Thesaurus).Abstract
The objective was to analyze the relationship between environmental awareness strategies and the conservation of the Rodadero beach in hoteliers, street vendors and merchants for a pollution-free environment. Based on a quantitative methodology through a non-experimental research type of correlational design, the questionnaire instrument was applied to a sample of 194 beach residents. The main findings were that 83.3% of the people surveyed considered that the environmental problems related to solid waste pollution on the beaches of El Rodadero are due to a lack of citizen awareness on the part of residents and visitors. In general terms, it was concluded that awareness-raising strategies such as communication and outreach strategies, encourage people to reflect on how they treat natural resources.
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