Business Intelligence for Organizations
DOI:
https://doi.org/10.35381/r.k.v6i12.1291Keywords:
Organization and method, food industry, statistical data, company, decision making. (Words taken from the UNESCO Thesaurus).Abstract
With the emergence of the COVID-19 pandemic, different industries worldwide suffered different impacts. In the case of the European food industry, the impact was clearly based on the projection and commercial strategies that they normally maintained, which destabilized their normal processes and increased the need to better organize internal processes with business tools such as intelligence. of business. The objective of this article is to analyze how this tool can contribute to decision-making and to know its processes. The research is descriptive with a non-experimental design. The implementation of this tool in the company will support managers to make clearer decisions in order to project their commercial presence in the market in the best possible way, taking into account all the techniques applied in business intelligence.
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