Design of a marketing plan for the Flor de Jamaica
DOI:
https://doi.org/10.35381/a.g.v5i9.2585Keywords:
Marketing, flower, Jamaica, design, plan, (AGROVOC Thesaurus)Abstract
The objective of the research was to design a marketing plan for the Flor de Jamaica (Hibiscus sabdariffa L.) in the Miranda municipality, Falcón state. The methods or techniques used to carry out the research were interview and observation. The results indicated that the establishment in the soils of the CEPAEB community of the Cultivation of the Flower of Jamaica denotes a yield of 80% in terms of the plants in the plot, which makes its sowing feasible. In conclusion, the cultivation did not generate contamination since it was carried out without the use of polluting chemical products, for fertilization, pest control, diseases or weeds. Socialize the community in showing them the path towards the search for benefits that allow them to cover certain needs, through a greater boom in economic development. The economic sustainability can be seen reflected in the price to offer.
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Copyright (c) 2023 Verónica Elizabeth Obediente-Talavera, Italo Manuel Polanco-Bravo, Hendris Guadalupe Díaz-Bustillo
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