Coox-Ortiz , R.A. and Negrín-Sosa, E. 2025. Service management through servuction approach in hotel processes in Ecuador. Revista Arbitrada Interdisciplinaria Koinonía. 10, 19 (Jan. 2025), 80–98. DOI:https://doi.org/10.35381/r.k.v10i19.4377.